Data driven is not the silver bullet you think it is
In the 2010s, there was a huge buzz around big data. Big data was going to save the world of decision-making. Gather all the information you can about the market, clients, employees, and your product, and just follow where the data will lead you.
The big data buzzword went away a bit (I guess we now use it to fuel the AI buzz), but the mindset remained. These days, we call it data-driven, and it’s used every day in management meetings. It’s a great way to give power to your strategy, and the data doesn’t lie…
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